Note: This list of content marketing tools was updated on January 30, 2020. I plan on keeping the list up-to-date with all the tools I come across. So stay tuned! Businesses that invest in content marketing, generate 69% more leads than those that don’t. But setting up a content marketing strategy, running your content engine, […]
Content is ingested in various forms – the written word, pictures, sound/podcasts, and videos. And while you can’t choose one over the other in your marketing mix it is clearly important to understand what works really well. In this post I’m talking about video content.
You might have read about the importance of having a content strategy in place, for the success of your business. That’s because the content is at the core of whatever you plan to achieve. If your ‘long-term’ goal, for example, is to become a thought leader in the XYZ industry, you need to create a
Quality content might win you the much-coveted title of a thought leader and a ‘sweet’ rank on Google’s first page. However, it doesn’t guarantee conversions. You can research deep on a topic, use tons of examples, and provide interesting use cases, for your product’s eBook. However, if it’s just sitting pretty on your ‘website blog’
You have heard this a thousand times already, but content marketing is riding the high wave and will continue to do so for as long as the consumer market wants to make informed purchases – instead of ones they just end up making for keeping up with trends. But having worked in the B2B industry
You’ve probably heard a lot about brand safety this year. With bigger brands like Adidas, The Guardian and others taking extreme steps like pulling out their ad campaigns from YouTube in order to protect their brand image, the tactic seems to be taking the center stage. Here’s why it needs to be as important in
Content marketing is no longer a ‘new’ marketing tactic. It is one of the most used ways for a business to achieve their goals, and like the other tactics, it is constantly evolving. Here are the content marketing trends you need to stay on the lookout for in 2019.
When content marketing stormed into the digital space, it became all about the customers. Something that started off as just a mere way to explain product features and services better, became a medium to connect with consumers. The connect led to interactions and soon content marketing became all about the consumer conversations you could trigger.
The B2B startup space is evolving and if I may use the word, literally exploding with technologies like machine learning and artificial intelligence coming into play. Bravo on the job, but what about making your customers feel the need to use this technology and telling them how you have been building something better? That’s where content