Search Visibility Is Changing. Your Marketing Strategy Should Too.

14 years in marketing. 12 years building Contensify, a B2B SaaS marketing agency.
I help B2B SaaS companies get found on Google and AI search.

Connecting positioning, content marketing, SEO, GEO and LLM SEO to build search visibility that attracts the right audience and drives business growth.

Because being visible is one thing. Being found for the right reasons is another.

What I Do

Great marketing starts with getting clear on who you're for, what makes you different, and why people should care.

Whether you’re entering a crowded market or trying to make sense of marketing that has grown in too many directions, the first step is getting the fundamentals right. From there, it’s about building a strategy that can actually be executed and scaled.

Over 14 years, I’ve worked with startups and established teams across Shopify, Hootsuite, Botim, CashNow, Jio, Haptik, WebEngage, and more.

Three principles I believe in

Strategy Before Execution

More content, more channels and more marketing activity won’t fix a broken strategy. Get your positioning, audience, intent and priorities right first. Then decide what deserves your time and budget.

Search and Content Belong Together

SEO isn’t a standalone function. Neither is content marketing. Every piece of content should contribute to building authority, improving discoverability or moving the right audience closer to a decision. Google, AI search or wherever your buyers are looking.

Fundamentals Over Fads

The platforms will change. Search algorithms will evolve. AI will keep disrupting how people discover information. But understanding your audience, creating genuinely useful content, building authority and earning trust will always matter.

And these aren't just words on a website. They're the principles I bring to every team and every business I've built.

From building search visibility at Contensify and the SEO Strategy Lab, to shaping brands at The Brand Strategy Lab and creating video strategies at The Video Strategy Lab, these principles guide how we think, strategise and execute across every business we’ve built.

What Makes My Approach Different

I don’t believe in running SEO and content marketing in silos.

Every piece of content should have a job, a place in your search strategy, and a reason to exist.

I build integrated, pillar-cluster-led strategies where positioning, content, SEO, GEO and distribution work together. No random blogs. No disconnected campaigns. And definitely no creating content just to let it sit there.

Here's What Sets My Work Apart:

To stop you from chasing quick wins and help you build something compounding

Who I Work With:

B2B SaaS startups looking to build their search presence before scaling marketing.
Growth-stage companies that have invested in content and SEO but aren’t seeing the visibility or business results they expected.
Founders and marketing leaders who need sharper positioning, clearer messaging and a more structured marketing strategy.
Teams trying to understand how SEO, GEO and LLM SEO fit into their existing marketing strategy, without falling for every new AI marketing trend.

If your'e asking questions like…

“Why are we publishing so much content but getting so little organic traction?”

“Why are we getting traffic that never turns into customers?”

“Are we actually building topical authority, or just publishing more blogs?”

“Why aren’t we showing up when potential customers search on Google or ask AI for recommendations?”

“Does our positioning actually differentiate us, or do we sound like every other SaaS company?”

“How do we make SEO, GEO and content marketing work together instead of treating them as separate initiatives?”

How We Can Work Together

Every company has different needs, team structures and growth priorities. That’s why you can choose how you’d like to work with me, depending on the kind of support you need.

Advisor / Consultant

You need the strategy, your team handles execution.

I work with you to sharpen positioning, identify marketing gaps and build a clear roadmap across content, SEO and search visibility. Your team takes the strategy forward, with me in your corner when you need direction.

Fractional CMO

You need someone to lead marketing, not just advise on it.

I work alongside your leadership team to shape marketing priorities, bring structure to execution and align marketing with product, sales and business goals. Think of me as your marketing leadership partner, without the full-time hire.

Through Contensify

You need a team that can take strategy from planning to execution.

Through Contensify, my B2B SaaS marketing agency, you get an integrated team for content marketing, SEO, GEO and LLM SEO. From search strategy and content production to optimization and distribution, we handle the work that builds your search visibility.

Why Work With Me:

14+ years in marketing, with deep expertise in B2B SaaS.

12+ years building and running a bootstrapped marketing agency.

Hands-on experience building content, SEO and search visibility strategies for global brands and startups.

Strategy and execution experience across traditional search and emerging AI search platforms.

Featured in and contributing to publications and platforms including Forbes Councils, YourStory, Business Standard and more.

Built for outcomes, not vanity metrics. Always.

I'm not here to just hand you a strategy and pass the baton.

I’ve spent 14 years in the marketing trenches, written thousands of content pieces, led hundreds of strategy engagements and built a bootstrapped agency from the ground up.

I know what it takes to make marketing work when budgets matter, resources are limited and results are expected. I stay involved, get into the details and work alongside the people making things happen.

No endless handoffs. No disappearing after the strategy deck. And definitely no treating your marketing budget like it’s someone else’s money.

Less talk. More proof. Here's what the right search and content strategy can do…

Building Product-Led Content to Drive Shopify Adoption

Working with Shopify’s APAC marketing team, we audited existing content, identified opportunities to attract more relevant traffic and built product-led pillar and cluster strategies. From SME-led articles and product-focused content to customer success stories and strategic distribution, we connected search intent with product discovery and adoption.

Building Organic and AI Search Visibility for an IT Management SaaS

In a competitive IT management market, ZenAdmin needed sharper positioning and a stronger organic growth engine. We refined its positioning, built product-led pillar and cluster strategies, and created quality-first content optimized for search engines, human readers and AI platforms. Strategic distribution helped improve visibility across traditional and AI search while attracting more qualified prospects.

Building a Product-Led Content Engine for WhatsApp Marketing

Interakt needed a stronger content presence in a competitive market. We audited and consolidated existing content, refined positioning, developed product-led content and customer success stories, and strategized and built its educational academy. The focus was to make content a stronger driver of organic discovery, product understanding and adoption.

Building an Organic Growth Engine From Scratch for an Ecommerce SaaS

With no established content engine, we built the organic growth foundation for a Shopify SMS marketing platform. Starting with positioning and search opportunity research, we developed product-led pillar and cluster strategies, created product education content, use cases and customer success stories, and established a content production and distribution process.

Still Need a Reason to Talk?

If you’re tired of investing in SEO and content marketing without seeing meaningful business results…

If your content is everywhere but your brand isn’t showing up where your buyers are searching…

If you’ve tried multiple agencies but still don’t have a strategy that connects the dots…

If you’re trying to figure out how Google, AI search and LLMs fit into your growth plans…
Or if you simply need someone who’s been in the trenches to help you figure out what to do next…

PS: A Little About Me

I live on Slack. I have strong opinions about marketing (and probably too many about LinkedIn). I batch my content, obsess over good strategy, and believe there’s no substitute for actually understanding how a business works.

I’ve spent 14 years in marketing, but I’m still curious about what makes people buy, why some brands stick, and how companies earn their place in an increasingly crowded search landscape.

I like good questions, honest conversations and marketing that actually makes sense.

Or Let’s Be Friends on Social Media!