A little news for everyone that’s been following my posts, my work and been having endless conversations with me over the years. It’s time we take our brainstorming sessions online with an content marketing podcast! For all those who have known me or have previously worked with me, know that I love a great conversation […]
Announcing Our Very Own Content Marketing Podcast! Read More »
When I started off with content writing, I used to believe that great copy is all it takes for a piece to get maximum readers. But as I started writing more and more, it dawned upon me that if it wasn’t for the images that all the people I followed, used in their blogs, I
How to Select the Perfect Image for Your Blog Post Read More »
I have learnt a lot on the go and the one thing I can say about content marketing, is that no one completely understands what it is all about. Most of us are just trying to keep up with the trends and trying different ways to approach the marketing tactic effectively. While some of us
Content Marketing Myths That Make You Sound Stupid (And Lose Customers) Read More »
There is literally no way you can do without content marketing. The consumer wants to be educated before being sold to. Especially when comes to B2B! That is why B2B content marketing is a challenge for many businesses today. They don’t just struggle to put together a plan, but also streamline what works the best
B2B Content Marketing Really Doesn’t Need To Be Boring Read More »
If you don’t know it already, content is ruling the marketing landscape. There are 91% of B2B marketers and 86% of B2C marketers that believe content marketing is what their business needs to grow. Simply put, just about every business out there is investing heavily in creating and executing a content marketing strategy. Content marketing
Is Your Content Marketing Strategy Dying? Read More »
The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one. According to a StartupGenom survey, 74% of businesses crash and burn while scaling because
The Startup Marketing Checklist – 8 Steps For Scaling A Business Read More »
The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals. In fact, the heart of business success lies in
5 Ways Big Data Is Impacting Marketing Operations Read More »
I have been in the digital marketing profession for more than five years and the one thing that I have noticed is that just about every person out there is hell-bent on taking a similar approach to content marketing. Yes – I am a marketer and I am saying this. Whether it a B2B business
Your Content Marketing Is F**ked Up! But You Can Improve It. Read More »
Yep – that’s right! Take a step back and ask yourself if everything you know about content marketing is correct. Why, you ask? Because even though brands and marketing specialists are aware of the positives of content marketing, they are not tapping its full potential. Think again – are you?
Everything You Know About Content Marketing Is Wrong! Read More »
