Vanhishikha Bhargava

How Will Facebook Shops Affect The Shopify Ecosystem

Note: We’ll be updating this blog as more details become available. Times are changing and consumers are changing the way they shop as well. The latest stay-at-home orders due to the COVID-19 pandemic have led to record sales for e-commerce companies.  Through these developments, Facebook has announced a new feature to help eCommerce businesses run …

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b2b marketing - content in place of ads?

Is It Time To Replace Ads With Content In B2B Marketing?

COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. After all, with an unpredictable future ahead, everyone’s focus has shifted to optimizing their spending (and burn). But if promoting your …

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what shopify apps can do to turn a setback into success furing covid-19

Tips for Shopify Apps to Turn a Setback into Success During COVID-19

COVID-19. Coronavirus. This no longer needs an introduction. The outbreak has impacted all our lives – personal and professional. But as we combat the virus and move into quarantines to flatten the curve, why not use this time to also stand by each other in the Shopify ecosystem to sail through these tough times with …

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canva for b2b content marketing

Complete Guide to Using Canva for B2B Content Marketing

With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can process visuals 60,000 times faster than text. But, many marketers avoid using visual content in their marketing because it’s time-consuming and more expensive than a traditional …

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complete guide to using trello for b2b content marketing

Complete Guide to Using Trello for B2B Content Marketing

B2B content marketing involves a lot of heavy lifting. From different types of content to extensive content marketing strategies to SEO, the average content marketer has multiple content projects to juggle. But, your content marketing management can be made simpler with one tool that most successful content marketers swear by— content calendars. In this blog, …

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shopify app marketing - social media marketing - vanhishikha

How To Use Social Media For Shopify App Marketing

Continuing on the series of using different tactics for Shopify app marketing, it’s time to cover social media. Despite the increasing amount of noise on social channels, it still remains one of the most promising channels when it comes to reaching out to a wider audience. With 2.41 billion monthly active users and growing, you …

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shopify app marketing - content marketing

What Content Do You Really Need For Shopify App Marketing

You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of B2B buyers consume blog content during their buying journey. In fact, 69% of marketers say content is superior to direct mail and PR. And …

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Shopify App Marketing Strategies To 10X Your Installs

Shopify is one of the fastest evolving eCommerce platforms in the digital landscape today. And I don’t just mean for brands that are able to take their products online. I am talking about the business opportunities it provides to products. Right from marketing automation to customer engagement, the Shopify app store gives every B2B offering …

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8 Inspirational Videos to Kickstart Your Marketing Mindset This Year

*This article by Sarah Pritzker first appeared on Youtubetomp3shark.com What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing. That’s right. …

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