Vanhishikha Bhargava

Expert Copywriting Tips For Great Content

11 Expert Copywriting Tips To Create Blog Posts And Essays That Unlock Ridiculous Results

Copywriting tips that actually work. Copywriting is hard. While only a true writer would be able to relate with that statement in its entirety, as a marketer, you would agree that writing copy that is delightful, creates impact, and trumps your competition is not really a cakewalk of any sort whatsoever. It takes time, effort, …

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content marketing tools

The Ultimate List Of Content Marketing Tools You Absolutely Need

Note: This list of content marketing tools was updated on January 30, 2020. I plan on keeping the list up-to-date with all the tools I come across. So stay tuned!  Businesses that invest in content marketing, generate 69% more leads than those that don’t. But setting up a content marketing strategy, running your content engine, …

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Content Advertising Needs to Be a Part of Your Marketing Strategy. Period.

Content Advertising: How To Maximize The Impact Of Your Content Marketing Efforts By Leveraging Paid Ads For Distribution Here’s a quick refresher on the state of content marketing and where it stands in 2021: every single day, more than 4.4 million blog posts are published, 98% of B2B marketers and 96% of B2C marketers invest …

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brutal reasons why content marketing is not working

Brutally Honest Reasons Why Your Content Marketing Isn’t Working

Just out of curiosity, have you ever wondered how many new pieces of blogs go live every single day? What according to you would be a reasonable estimate? Ten thousand? Hundred? Heck, a million? Wrong. It’s much more than that. Four times as much. Content marketing is really on a roll if you ask me. …

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b2b website design examples

9 Engaging B2B Website Design Examples For Inspiration

B2B marketing isn’t just about how well you package your product, how well you’ve crafted your marketing message or how well you’ve walked your prospects through the product. It’s also about the impression you make on the first go, and that’s where your website design comes in. This is a guest post by DesignRush to …

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storytelling - but make it unboring

Storytelling is Great. Until You Start Boring Your Customers!

Content marketing. Storytelling. You can’t do one without the other today. Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches about how good you, your products and your services are. Gone are the times when boasting about yourself made others believe you had something valuable to offer. Gone …

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How Will Facebook Shops Affect The Shopify Ecosystem

Note: We’ll be updating this blog as more details become available. Times are changing and consumers are changing the way they shop as well. The latest stay-at-home orders due to the COVID-19 pandemic have led to record sales for e-commerce companies.  Through these developments, Facebook has announced a new feature to help eCommerce businesses run …

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b2b marketing - content in place of ads?

Is It Time To Replace Ads With Content In B2B Marketing?

COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. After all, with an unpredictable future ahead, everyone’s focus has shifted to optimizing their spending (and burn). But if promoting your …

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what shopify apps can do to turn a setback into success furing covid-19

Tips for Shopify Apps to Turn a Setback into Success During COVID-19

COVID-19. Coronavirus. This no longer needs an introduction. The outbreak has impacted all our lives – personal and professional. But as we combat the virus and move into quarantines to flatten the curve, why not use this time to also stand by each other in the Shopify ecosystem to sail through these tough times with …

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canva for b2b content marketing

Complete Guide to Using Canva for B2B Content Marketing

With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can process visuals 60,000 times faster than text. But, many marketers avoid using visual content in their marketing because it’s time-consuming and more expensive than a traditional …

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