Vanhishikha Bhargava

shopify app marketing - social media marketing - vanhishikha

How To Use Social Media For Shopify App Marketing

Continuing on the series of using different tactics for Shopify app marketing, it’s time to cover social media. Despite the increasing amount of noise on social channels, it still remains one of the most promising channels when it comes to reaching out to a wider audience. With 2.41 billion monthly active users and growing, you …

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shopify app marketing - content marketing

What Content Do You Really Need For Shopify App Marketing

You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of B2B buyers consume blog content during their buying journey. In fact, 69% of marketers say content is superior to direct mail and PR. And …

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Shopify App Marketing Strategies To 10X Your Installs

Shopify is one of the fastest evolving eCommerce platforms in the digital landscape today. And I don’t just mean for brands that are able to take their products online. I am talking about the business opportunities it provides to products. Right from marketing automation to customer engagement, the Shopify app store gives every B2B offering …

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8 Inspirational Videos to Kickstart Your Marketing Mindset This Year

*This article by Sarah Pritzker first appeared on Youtubetomp3shark.com What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing. That’s right. …

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Marketing AI And Its Impact On The Future Of Content

2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was …

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Why Publishing Content Every Day Won’t Get You Anywhere

Most of us start blogging and social media marketing with an unbeatable enthusiasm. So did I. Now, when I look back, I laugh at my downright stupid planning. Just because Google Panda loves fresh content doesn’t mean it’s a rule embedded in stone to publish one post every day. Same applies to social media posts. …

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How To Be Successful In Enterprise Marketing [Infographic]

Think about your marketing. You probably wish you had unlimited resources so that you could devote more time to its planning and execution. Because the thing about marketing is—there’s always more that could be done. There are more ways to connect with current and potential customers, and more ways to extend your reach not just …

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