Featured Blog

15 Things to Look for When Hiring a Content Strategist

The one thing I’ve realised in the last 3 years (or a little more) is that everyone is now a content strategist. And now that everyone has access to AI,...

11 Ways Outdated Founder Thinking Causes Marketing Teams and Agencies to Fail

Ranking vs Citation: What Should You Actually Care About?

13 Non-Obvious but High-Impact Things I Include in a Content Audit (for Maximum Impact)

11 Things I’d Do to Build AI Search Visibility (If I Were Starting Today)

Why Investors Are Asking About Your AI Visibility (And Why Founders Should Care)

13 Reasons the Pillar-Cluster Model Is the Best Way to Build Topical Authority (for SEO + LLM Visibility)

Hiring a Fractional CMO? 13 Things Founders Should Evaluate First

15 Signs of Content Decay (and Why It Matters More Than Ever for Search & AI Visibility)

How to Use Customer Language to Improve Your SaaS Messaging for AI Search