Content Marketing

Content Advertising Needs to Be a Part of Your Marketing Strategy. Period.

Content Advertising: How To Maximize The Impact Of Your Content Marketing Efforts By Leveraging Paid Ads For Distribution Here’s a quick refresher on the state of content marketing and where it stands in 2021: every single day, more than 4.4 million blog posts are published, 98% of B2B marketers and 96% of B2C marketers invest …

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brutal reasons why content marketing is not working

Brutally Honest Reasons Why Your Content Marketing Isn’t Working

Just out of curiosity, have you ever wondered how many new pieces of blogs go live every single day? What according to you would be a reasonable estimate? Ten thousand? Hundred? Heck, a million? Wrong. It’s much more than that. Four times as much. Content marketing is really on a roll if you ask me. …

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b2b website design examples

9 Engaging B2B Website Design Examples For Inspiration

B2B marketing isn’t just about how well you package your product, how well you’ve crafted your marketing message or how well you’ve walked your prospects through the product. It’s also about the impression you make on the first go, and that’s where your website design comes in. This is a guest post by DesignRush to …

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storytelling - but make it unboring

Storytelling is Great. Until You Start Boring Your Customers!

Content marketing. Storytelling. You can’t do one without the other today. Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches about how good you, your products and your services are. Gone are the times when boasting about yourself made others believe you had something valuable to offer. Gone …

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b2b marketing - content in place of ads?

Is It Time To Replace Ads With Content In B2B Marketing?

COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. After all, with an unpredictable future ahead, everyone’s focus has shifted to optimizing their spending (and burn). But if promoting your …

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canva for b2b content marketing

Complete Guide to Using Canva for B2B Content Marketing

With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can process visuals 60,000 times faster than text. But, many marketers avoid using visual content in their marketing because it’s time-consuming and more expensive than a traditional …

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complete guide to using trello for b2b content marketing

Complete Guide to Using Trello for B2B Content Marketing

B2B content marketing involves a lot of heavy lifting. From different types of content to extensive content marketing strategies to SEO, the average content marketer has multiple content projects to juggle. But, your content marketing management can be made simpler with one tool that most successful content marketers swear by— content calendars. In this blog, …

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shopify app marketing - content marketing

What Content Do You Really Need For Shopify App Marketing

You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of B2B buyers consume blog content during their buying journey. In fact, 69% of marketers say content is superior to direct mail and PR. And …

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Marketing AI And Its Impact On The Future Of Content

2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was …

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