COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. After all, with an unpredictable future ahead, everyone’s focus has shifted to optimizing their spending (and burn). But if promoting your …
Is It Time To Replace Ads With Content In B2B Marketing? Read More »
With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can process visuals 60,000 times faster than text. But, many marketers avoid using visual content in their marketing because it’s time-consuming and more expensive than a traditional …
Complete Guide to Using Canva for B2B Content Marketing Read More »
B2B content marketing involves a lot of heavy lifting. From different types of content to extensive content marketing strategies to SEO, the average content marketer has multiple content projects to juggle. But, your content marketing management can be made simpler with one tool that most successful content marketers swear by— content calendars. In this blog, …
Complete Guide to Using Trello for B2B Content Marketing Read More »
You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of B2B buyers consume blog content during their buying journey. In fact, 69% of marketers say content is superior to direct mail and PR. And …
What Content Do You Really Need For Shopify App Marketing Read More »
Content is ingested in various forms – the written word, pictures, sound/podcasts, and videos. And while you can’t choose one over the other in your marketing mix it is clearly important to understand what works really well. In this post I’m talking about video content.
2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was …
Marketing AI And Its Impact On The Future Of Content Read More »
Most of us start blogging and social media marketing with an unbeatable enthusiasm. So did I. Now, when I look back, I laugh at my downright stupid planning. Just because Google Panda loves fresh content doesn’t mean it’s a rule embedded in stone to publish one post every day. Same applies to social media posts. …
Why Publishing Content Every Day Won’t Get You Anywhere Read More »
You might have read about the importance of having a content strategy in place, for the success of your business. That’s because the content is at the core of whatever you plan to achieve. If your ‘long-term’ goal, for example, is to become a thought leader in the XYZ industry, you need to create a …
The Why and How of Creating Customer Centric Content Read More »
Think about your marketing. You probably wish you had unlimited resources so that you could devote more time to its planning and execution. Because the thing about marketing is—there’s always more that could be done. There are more ways to connect with current and potential customers, and more ways to extend your reach not just …
How To Be Successful In Enterprise Marketing [Infographic] Read More »
Quality content might win you the much-coveted title of a thought leader and a ‘sweet’ rank on Google’s first page. However, it doesn’t guarantee conversions. You can research deep on a topic, use tons of examples, and provide interesting use cases, for your product’s eBook. However, if it’s just sitting pretty on your ‘website blog’ …
The Future Of Content Marketing Lies In Distribution And Syndication Read More »
Passionate about startups, you’ll mostly find me writing content and fishing for new growth hacking strategies to try. At other times, I’m mostly either playing with my pup or trying to catch up on sleep.
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