A quick recap on what is content marketing
If you’re new to content marketing, this page is for you.
If you believe in storytelling and the flow of content matters to you, that’s essentially content marketing and you should spend two minutes on this page.
Either way, here’s a no nonsense definition of content marketing that I learned from the industry pros.
Content marketing is a marketing approach that focuses on creating and distributing valuable, relevant and consistent content. (Spend a minute to read that again please)
The idea of creating content is to attract and retain a clearly-defined audience, by providing valuable information or solutions that genuinely solve their issues.
So instead of pitching your products or services, you’re focusing on educating the audience. First about their problems and challenges. Second about the solutions that are available to them – yes, your product or service solution comes second in this tactic.
Ultimately though, the end goal of content marketing is to drive profitable customer action.
Now that’s where most companies go wrong in their understanding of what content marketing is and how they’re supposed to use it.
The simple reason being that the human mind automatically associates the word ‘profitable’ with ‘money’. In business, that means sales and revenue.
And that’s where the content marketing myths start coming in. So I’ll just get right into it.
Feel free to highlight, share snippets or even reach out to me to discuss something you sorta’ agree with or don’t!