branding tips

The Startup Marketing Checklist – 8 Steps For Scaling A Business

The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one. According to a StartupGenom survey, 74% of businesses crash and burn while scaling because …

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Personal Branding: Are You Creating The Right Brand For Yourself?

What’s the first thing you do when you meet someone new or want to know more about him? You simply go Google their name and check out the links of their digital profiles – if they have a website, even better! Now imagining this person was you, what’s the first thing you’d want a curious …

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