B2B marketing isn’t just about how well you package your product, how well you’ve crafted your marketing message or how well you’ve walked your prospects through the product. It’s also
Content marketing. Storytelling. You can’t do one without the other today. Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches about how good
COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product
With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can process
Learn all about using Trello for content marketing, content marketing templates and managing content calendars on the project management tool. B2B content marketing involves a lot of heavy lifting. From
You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71%
Content is ingested in various forms – the written word, pictures, sound/podcasts, and videos. And while you can’t choose one over the other in your marketing mix it is clearly
2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To
Most of us start blogging and social media marketing with an unbeatable enthusiasm. So did I. Now, when I look back, I laugh at my downright stupid planning. Just because
