Complete Guide to Using Trello for B2B Content Marketing
Learn all about using Trello for content marketing, content marketing templates and managing content calendars on the project management tool. B2B content marketing involves a lot of heavy lifting. From different types of content to extensive content marketing strategies to SEO, the average content marketer has multiple content projects to juggle. But, your content marketing […]
What Content Do You Really Need For Shopify App Marketing
You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of B2B buyers consume blog content during their buying journey. In fact, 69% of marketers say content is superior to direct mail and PR. And […]
Creating Video Content Just Got Easier With This Tool!
Content is ingested in various forms – the written word, pictures, sound/podcasts, and videos. And while you can’t choose one over the other in your marketing mix it is clearly important to understand what works really well. In this post I’m talking about video content.
Marketing AI And Its Impact On The Future Of Content
2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was […]
Why Publishing Content Every Day Won’t Get You Anywhere
Most of us start blogging and social media marketing with an unbeatable enthusiasm. So did I. Now, when I look back, I laugh at my downright stupid planning. Just because Google Panda loves fresh content doesn’t mean it’s a rule embedded in stone to publish one post every day. Same applies to social media posts. […]
The Why and How of Creating Customer Centric Content
You might have read about the importance of having a content strategy in place, for the success of your business. That’s because the content is at the core of whatever you plan to achieve. If your ‘long-term’ goal, for example, is to become a thought leader in the XYZ industry, you need to create a […]
How To Be Successful In Enterprise Marketing [Infographic]
Think about your marketing. You probably wish you had unlimited resources so that you could devote more time to its planning and execution. Because the thing about marketing is—there’s always more that could be done. There are more ways to connect with current and potential customers, and more ways to extend your reach not just […]
The Future Of Content Marketing Lies In Distribution And Syndication
Quality content might win you the much-coveted title of a thought leader and a ‘sweet’ rank on Google’s first page. However, it doesn’t guarantee conversions. You can research deep on a topic, use tons of examples, and provide interesting use cases, for your product’s eBook. However, if it’s just sitting pretty on your ‘website blog’ […]
Enterprise Content Marketing Is A Different Ball Game Altogether
You have heard this a thousand times already, but content marketing is riding the high wave and will continue to do so for as long as the consumer market wants to make informed purchases – instead of ones they just end up making for keeping up with trends. But having worked in the B2B industry […]
Why Content Marketing Needs To Ensure Brand Safety
You’ve probably heard a lot about brand safety this year. With bigger brands like Adidas, The Guardian and others taking extreme steps like pulling out their ad campaigns from YouTube in order to protect their brand image, the tactic seems to be taking the center stage. Here’s why it needs to be as important in […]
