BOOKS ON BUILDING, BUSINESS & EVERYTHING IN BETWEEN
A growing collection of books on entrepreneurship, marketing, strategy, business, leadership, creativity, and the lessons that come from building things in the real world.
A little about me, before you read my books…
I’m an engineer turned marketer, with almost 15 years of experience working with startups in some of the most competitive domains.
I bootstrapped my agency, Contensify, from day zero and built a fully remote team of marketers who are just as curious, enthusiastic, and obsessive about marketing as I am. Not just about how marketing takes shape, but the much more interesting question of why it works.
For years, I’ve consumed ideas everywhere I could find them: online, offline, through books, conversations, experiments, and the work itself. I’ve shared a lot of those ideas along the way, too.
These books are my way of putting some of that thinking in one place.
My notes. My experiments. My playbooks.
So you can take what I’ve learned, make it your own, and hopefully spend a little more time doing the things you actually want to do and enjoying them as much as I do.
BULLSH*T DOESN’T BUILD MOATS
“Everyone’s chasing the next growth hack while their brand slowly dies from a thousand algorithm cuts.”
In a world of endless content, changing algorithms, and AI-generated everything, the brands that win won’t be the ones chasing every new tactic.
Bullsht Doesn’t Build MOATS* is a no-fluff playbook for building a brand that gets stronger over time through content, search visibility, positioning, and strategic thinking.
WHY AM I WRITING BOOKS NOW?
Well, first things first: I’m not done scaling my agency. And no, I’m not retiring either.
There’s still a lot we’re building, a lot I’m learning, and a lot more I want to do. That’s exactly why I want to share it with you.
I want to show you how we’ve lasted all these years when so many businesses came and went.
How we’ve built a team of people I genuinely love working with, across different parts of the world.
How I’ve navigated the highs, the lows, the decisions that worked, the ones that didn’t, and all the messy bits in between.
Not as a lecture. Not as a list of things you’re “supposed” to do. But as playbooks.
