15 Things to Look for When Hiring a Content Strategist
The one thing I’ve realised in the last 3 years (or a little more) is that everyone is now a content strategist. And now that everyone has access to AI, there is just no threshold to who gets to call themselves a content strategist. In fact, with all due respect for my peers, the use […]
Why Investors Are Asking About Your AI Visibility (And Why Founders Should Care)
For over 13 years, I have spent hours, days, weeks and months having to explain the importance of content marketing and SEO for startup growth. And while the landscape has changed exponentially owing to AI platforms, the one problem that does continue to demand the same answers (and hours), is the lack of a linear […]
15 Signs of Content Decay (and Why It Matters More Than Ever for Search & AI Visibility)
If I were your CMO or Head of Marketing, I wouldn’t start by asking: “How much new content can we publish this quarter?” I know a lot of you are going to hate me for this. But I’d ask something far more uncomfortable: “How much of what we’ve already published is actually working anymore?” Because […]
How to Use Customer Language to Improve Your SaaS Messaging for AI Search
Have you ever had a prospect come to you and say, “what do you mean by that” or “please help me understand this better”? Sorry to burst your bubble, but that isn’t an opportunity for you to go into a whole storyline of how good your SaaS product is. It is more likely one of […]
15 Tips to Create Content That Wins in AI Search (2026)
AI search has quietly changed the game of content marketing and SEO. Google’s AI Overviews, ChatGPT, Perplexity, Claude, and other AI systems are no longer just sending traffic to a website that ‘ranks’. They’re deciding who gets quoted, cited, and trusted. Which only goes to say that: In AI search, content wins when it is: […]
SaaS Content Repurposing Flywheel: How to Repurpose Content Without Repetition (2026)
I have worked with over 100 brands in B2B SaaS in my 13 years of experience. And I can tell you one thing that just doesn’t seem to go away – the constant pressure to ‘create more content’. But now that AI tools are making content production easier, the real challenge is no longer the […]
How to Find Your Content Angle in Competitive Markets
Most companies don’t have a content problem. They have a ‘my content is not performing’ problem. And I get it. We’re all pressed for time and when the competition is high, we just want to hit publish as frequently as possible. So our processes are optimized for speed – we research keywords, build briefs and […]
How to Turn Customer Pain Points Into High-performing Content for B2B SaaS
The biggest problem with B2B SaaS content is that it completely misses the one crucial point – your buyer isn’t searching for content, they’re looking for solutions. Or let’s just say, relief. And your content is meant to lead them to it. In this post, I’m going to tell you how to turn customer pain […]
Why Most SaaS Blogs Fail to Convert (and How to Fix Them)
If you have a SaaS company, I’m pretty sure you have a blog too. And let’s be honest, I get it. As a marketer, I do agree one of the best ways to share what your product is capable of is through SaaS blogs. But despite the potential of SaaS blogs, why is it that […]
A Quick Guide to AIDA Content Marketing (Tips + Examples)
“I see it, I like it, I want it, I got it” – are they the lyrics to a popular Ariana Grande song or the secret to creating a good content marketing strategy? It’s both! If you’re a marketer who’s been in the game for a while, you’ve undoubtedly heard of the AIDA marketing model. […]
