Why Content Marketing Is a Must-have for Your B2B SaaS Startup
The startup boom is a real thing! Despite the downturn predictions after the pandemic, 2021 saw a record breaking 1.4 Million new business applications, which is 400K more than 2020! Especially the SaaS B2B startup space is exploding. But what triggered this humongous entrepreneurial effort across the globe? The good ole’ saying “Necessity is the […]
11 Expert Copywriting Tips To Create Blog Posts And Essays That Unlock Ridiculous Results
Copywriting tips that actually work. Copywriting is hard. While only a true writer would be able to relate with that statement in its entirety, as a marketer, you would agree that writing copy that is delightful, creates impact, and trumps your competition is not really a cakewalk of any sort whatsoever. It takes time, effort, […]
Storytelling On Instagram: 9 Effective Ways To Use Storytelling To Capture Your Audience
You only have 24 hours until your Instagram Story disappears. That’s exactly why you need to make it count. And that’s exactly where storytelling on Instagram comes in. Luckily, there are many ways to do it. You can upload a photo from your gallery or add some stickers and effects to step up your IG […]
The Ultimate List Of Content Marketing Tools You Absolutely Need
Note: This list of content marketing tools was updated on January 30, 2020. I plan on keeping the list up-to-date with all the tools I come across. So stay tuned! Businesses that invest in content marketing, generate 69% more leads than those that don’t. But setting up a content marketing strategy, running your content engine, […]
Content Advertising Needs to Be a Part of Your Marketing Strategy. Period.
Content Advertising: How To Maximize The Impact Of Your Content Marketing Efforts By Leveraging Paid Ads For Distribution Here’s a quick refresher on the state of content marketing and where it stands in 2021: every single day, more than 4.4 million blog posts are published, 98% of B2B marketers and 96% of B2C marketers invest […]
Brutally Honest Reasons Why Your Content Marketing Isn’t Working
Just out of curiosity, have you ever wondered how many new pieces of blogs go live every single day? What according to you would be a reasonable estimate? Ten thousand? Hundred? Heck, a million? Wrong. It’s much more than that. Four times as much. Content marketing is really on a roll if you ask me. […]
9 Engaging B2B Website Design Examples For Inspiration
B2B marketing isn’t just about how well you package your product, how well you’ve crafted your marketing message or how well you’ve walked your prospects through the product. It’s also about the impression you make on the first go, and that’s where your website design comes in. This is a guest post by DesignRush to […]
Storytelling is Great. Until You Start Boring Your Customers!
Content marketing. Storytelling. You can’t do one without the other today. Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches about how good you, your products and your services are. Gone are the times when boasting about yourself made others believe you had something valuable to offer. Gone […]
How Will Facebook Shops Affect The Shopify Ecosystem
Note: We’ll be updating this blog as more details become available. Times are changing and consumers are changing the way they shop as well. The latest stay-at-home orders due to the COVID-19 pandemic have led to record sales for e-commerce companies. Through these developments, Facebook has announced a new feature to help eCommerce businesses run […]
Is It Time To Replace Ads With Content In B2B Marketing?
COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. After all, with an unpredictable future ahead, everyone’s focus has shifted to optimizing their spending (and burn). But if promoting your […]
