Brutally Honest Reasons Why Your Content Marketing Isn’t Working
Just out of curiosity, have you ever wondered how many new pieces of blogs go live every single day? What according to you would be a reasonable estimate? Ten thousand? Hundred? Heck, a million? Wrong. It’s much more than that. Four times as much. Content marketing is really on a roll if you ask me. […]
9 Engaging B2B Website Design Examples For Inspiration
B2B marketing isn’t just about how well you package your product, how well you’ve crafted your marketing message or how well you’ve walked your prospects through the product. It’s also about the impression you make on the first go, and that’s where your website design comes in. This is a guest post by DesignRush to […]
Storytelling is Great. Until You Start Boring Your Customers!
Content marketing. Storytelling. You can’t do one without the other today. Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches about how good you, your products and your services are. Gone are the times when boasting about yourself made others believe you had something valuable to offer. Gone […]
Is It Time To Replace Ads With Content In B2B Marketing?
COVID-19 has slowed us all down in one way or the other. As teams move to remote working, a lot of B2B companies are seeing a slowdown in their product roadmaps and marketing campaigns. After all, with an unpredictable future ahead, everyone’s focus has shifted to optimizing their spending (and burn). But if promoting your […]
Tips for Shopify Apps to Turn a Setback into Success During COVID-19
COVID-19. Coronavirus. This no longer needs an introduction. The outbreak has impacted all our lives – personal and professional. But as we combat the virus and move into quarantines to flatten the curve, why not use this time to also stand by each other in the Shopify ecosystem to sail through these tough times with […]
Complete Guide to Using Canva for B2B Content Marketing
With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can process visuals 60,000 times faster than text. But, many marketers avoid using visual content in their marketing because it’s time-consuming and more expensive than a traditional […]
Complete Guide to Using Trello for B2B Content Marketing
Learn all about using Trello for content marketing, content marketing templates and managing content calendars on the project management tool. B2B content marketing involves a lot of heavy lifting. From different types of content to extensive content marketing strategies to SEO, the average content marketer has multiple content projects to juggle. But, your content marketing […]
How To Use Social Media For Shopify App Marketing
Continuing on the series of using different tactics for Shopify app marketing, it’s time to cover social media. Despite the increasing amount of noise on social channels, it still remains one of the most promising channels when it comes to reaching out to a wider audience. With 2.41 billion monthly active users and growing, you […]
What Content Do You Really Need For Shopify App Marketing
You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of B2B buyers consume blog content during their buying journey. In fact, 69% of marketers say content is superior to direct mail and PR. And […]
Getting Started With Omnichannel Marketing In 7 Steps
Your customer might be shopping on-the-go with multiple tabs and browsers open on his mobile device. He might do the browsing online and choose to buy in-store. Or, it could be otherwise – he might drop in your store to window shop, take your website address, and buy online.
