11 Ways Outdated Founder Thinking Causes Marketing Teams and Agencies to Fail
As much as I have to remind myself this often, most founders do not wake up trying to make marketing harder. In fact, most are doing what good founders are supposed to do: The problem is that those instincts, when applied through an outdated mental model of search and modern discovery, can quietly create the […]
Shopify App Marketing Strategies To 10X Your Installs (2026)
Shopify is one of the fastest evolving eCommerce platforms in the digital landscape today. And I don’t just mean for brands that are able to take their products online. I am talking about the business opportunities it provides to products. Right from marketing automation to customer engagement, the Shopify app store gives every B2B offering […]
Tips for Shopify Apps to Turn a Setback into Success During COVID-19
COVID-19. Coronavirus. This no longer needs an introduction. The outbreak has impacted all our lives – personal and professional. But as we combat the virus and move into quarantines to flatten the curve, why not use this time to also stand by each other in the Shopify ecosystem to sail through these tough times with […]
Getting Started With Omnichannel Marketing In 7 Steps
Your customer might be shopping on-the-go with multiple tabs and browsers open on his mobile device. He might do the browsing online and choose to buy in-store. Or, it could be otherwise – he might drop in your store to window shop, take your website address, and buy online.
How To Make A Unique Poster Without A Designer!
Posters are a great tool for advertisers, small businesses, propagandists, protestants and any other groups trying to communicate a message. But more often than not, the only place that most of these people get stuck in making a poster – is knowledge of design and the tools they would need. Here I’ll tell you about […]
5 Ways Big Data Is Impacting Marketing Operations
The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals. In fact, the heart of business success lies in […]
Deconstructing The Apple Product Launch Marketing Strategy – 7 Key Takeaways
Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was […]
Tips On Becoming The Marketing Expert You Always Wanted To Be
The meaning of the word “expert” in this day and age is so skewed and worn out that tagging it as a job title and charging people an exorbitant fee without adding any value to their careers has become a norm! Don’t you agree with me?
10 Must Have Chrome Extensions For Marketers And Bloggers
Being a marketer is not easy – especially when you’re handling accounts for various startups across different industries. You don’t just have multiple profiles to remain consistent at, but you’re also constantly struggling to find the right kind of content to share on them. Even though you know exactly what you want to share, you […]
