Storytelling is Great. Until You Start Boring Your Customers!
Content marketing. Storytelling. You can’t do one without the other today. Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches about how good you, your products and your services are. Gone are the times when boasting about yourself made others believe you had something valuable to offer. Gone […]
Getting Started With Omnichannel Marketing In 7 Steps
Your customer might be shopping on-the-go with multiple tabs and browsers open on his mobile device. He might do the browsing online and choose to buy in-store. Or, it could be otherwise – he might drop in your store to window shop, take your website address, and buy online.
8 Inspirational Videos to Kickstart Your Marketing Mindset This Year
*This article by Sarah Pritzker first appeared on Youtubetomp3shark.com What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing. That’s right. […]
Marketing AI And Its Impact On The Future Of Content
2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was […]
How To Be Successful In Enterprise Marketing [Infographic]
Think about your marketing. You probably wish you had unlimited resources so that you could devote more time to its planning and execution. Because the thing about marketing is—there’s always more that could be done. There are more ways to connect with current and potential customers, and more ways to extend your reach not just […]
Making SaaS Product Marketing Work Well (Hint: It’s a lot of content)
If you look around carefully enough, there is literally a product for everything. I mean, I just came across a milk-as-a-service product and if you call that a boring idea, you’re probably missing out on something already. That’s when it got me thinking that even in the SaaS scenario, there is a product out there […]
Why Conversational Marketing Is The Next Step For Your Content
When content marketing stormed into the digital space, it became all about the customers. Something that started off as just a mere way to explain product features and services better, became a medium to connect with consumers. The connect led to interactions and soon content marketing became all about the consumer conversations you could trigger. […]
