The Startup Marketing Checklist – 8 Steps For Scaling A Business
The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one. According to a StartupGenom survey, 74% of businesses crash and burn while scaling because […]
Team Building Activities: How To Keep Your Remote Teams Together
Distributed teams are pretty common for brands who want to work with the best of talent from across the world. While this of course leads to success for most, there are those that lose out on reaching the top of the list due to one single problem – lack of ‘team spirit’. The truth is, […]
Chatbots vs Email Marketing: It’s Not Really A Competition
Chatbots are the talk of the town and email has been a go-to channel for marketing since ages. But when there are already multiple marketing channels available to a typical business, how does one choose between the two? Here’s taking a look at why we think you need to engage your consumers beyond the typical […]
Is It Time For Indian eCommerce Businesses To Shine Bright in 2018?
The eCommerce craze started in India way back in 2004 when eBay launched its operations in the country. Then followed Flipkart and Myntra in 2007, who with dedication and unique payment models started to win the trust of the not-so tech savvy Indian consumers. From then onward, every Tom, Dick and Harry ventured into the […]
5 Ways Big Data Is Impacting Marketing Operations
The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals. In fact, the heart of business success lies in […]
Why Your Small Business Needs A Logo: A DesignEvo Review
What is a logo? It is a combination of visual imagery and text that represents the name of your company and the nature of your business. A strong logo emanates a business image that stands for visibility and credibility. Would you do business with a company without a logo? Of course, not! Before anything else, […]
Deconstructing The Apple Product Launch Marketing Strategy – 7 Key Takeaways
Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was […]
Your Content Marketing Is F**ked Up! But You Can Improve It.
I have been in the digital marketing profession for more than five years and the one thing that I have noticed is that just about every person out there is hell-bent on taking a similar approach to content marketing. Yes – I am a marketer and I am saying this. Whether it a B2B business […]
Tips On Becoming The Marketing Expert You Always Wanted To Be
The meaning of the word “expert” in this day and age is so skewed and worn out that tagging it as a job title and charging people an exorbitant fee without adding any value to their careers has become a norm! Don’t you agree with me?
11 Qualities of the Super Successful People
I like to share posts that help build brands, but what I love doing is sharing posts that help keep those brands motivated to work towards growing – be it an individual or a startup. While I was looking for some inspiration to share, Shane shared his recent post with me and I couldn’t help […]
