Announcing Our Very Own Content Marketing Podcast!
A little news for everyone that’s been following my posts, my work and been having endless conversations with me over the years. It’s time we take our brainstorming sessions online with an content marketing podcast! For all those who have known me or have previously worked with me, know that I love a great conversation […]
How to Select the Perfect Image for Your Blog Post
When I started off with content writing, I used to believe that great copy is all it takes for a piece to get maximum readers. But as I started writing more and more, it dawned upon me that if it wasn’t for the images that all the people I followed, used in their blogs, I […]
Content Marketing Myths That Make You Sound Stupid (And Lose Customers)
I have learnt a lot on the go and the one thing I can say about content marketing, is that no one completely understands what it is all about. Most of us are just trying to keep up with the trends and trying different ways to approach the marketing tactic effectively. While some of us […]
B2B Content Marketing Really Doesn’t Need To Be Boring
There is literally no way you can do without content marketing. The consumer wants to be educated before being sold to. Especially when comes to B2B! That is why B2B content marketing is a challenge for many businesses today. They don’t just struggle to put together a plan, but also streamline what works the best […]
Is Your Content Marketing Strategy Dying?
If you don’t know it already, content is ruling the marketing landscape. There are 91% of B2B marketers and 86% of B2C marketers that believe content marketing is what their business needs to grow. Simply put, just about every business out there is investing heavily in creating and executing a content marketing strategy. Content marketing […]
How To Make A Unique Poster Without A Designer!
Posters are a great tool for advertisers, small businesses, propagandists, protestants and any other groups trying to communicate a message. But more often than not, the only place that most of these people get stuck in making a poster – is knowledge of design and the tools they would need. Here I’ll tell you about […]
The Startup Marketing Checklist – 8 Steps For Scaling A Business
The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one. According to a StartupGenom survey, 74% of businesses crash and burn while scaling because […]
Team Building Activities: How To Keep Your Remote Teams Together
Distributed teams are pretty common for brands who want to work with the best of talent from across the world. While this of course leads to success for most, there are those that lose out on reaching the top of the list due to one single problem – lack of ‘team spirit’. The truth is, […]
Chatbots vs Email Marketing: It’s Not Really A Competition
Chatbots are the talk of the town and email has been a go-to channel for marketing since ages. But when there are already multiple marketing channels available to a typical business, how does one choose between the two? Here’s taking a look at why we think you need to engage your consumers beyond the typical […]
Is It Time For Indian eCommerce Businesses To Shine Bright in 2018?
The eCommerce craze started in India way back in 2004 when eBay launched its operations in the country. Then followed Flipkart and Myntra in 2007, who with dedication and unique payment models started to win the trust of the not-so tech savvy Indian consumers. From then onward, every Tom, Dick and Harry ventured into the […]
