Tips for Shopify Apps to Turn a Setback into Success During COVID-19
COVID-19. Coronavirus. This no longer needs an introduction. The outbreak has impacted all our lives – personal and professional. But as we combat the virus and move into quarantines to flatten the curve, why not use this time to also stand by each other in the Shopify ecosystem to sail through these tough times with […]
Complete Guide to Using Canva for B2B Content Marketing
With Youtube and Instagram, you don’t need data to prove that visuals are more engaging and converting than written content. This is because visuals are easy-to-digest, and brains can process visuals 60,000 times faster than text. But, many marketers avoid using visual content in their marketing because it’s time-consuming and more expensive than a traditional […]
Complete Guide to Using Trello for B2B Content Marketing
Learn all about using Trello for content marketing, content marketing templates and managing content calendars on the project management tool. B2B content marketing involves a lot of heavy lifting. From different types of content to extensive content marketing strategies to SEO, the average content marketer has multiple content projects to juggle. But, your content marketing […]
How To Use Social Media For Shopify App Marketing
Continuing on the series of using different tactics for Shopify app marketing, it’s time to cover social media. Despite the increasing amount of noise on social channels, it still remains one of the most promising channels when it comes to reaching out to a wider audience. With 2.41 billion monthly active users and growing, you […]
What Content Do You Really Need For Shopify App Marketing
You’ve probably heard this before, but the content is king when it comes to turning informed consumers into customers. But what you probably didn’t know is that a whopping 71% of B2B buyers consume blog content during their buying journey. In fact, 69% of marketers say content is superior to direct mail and PR. And […]
Getting Started With Omnichannel Marketing In 7 Steps
Your customer might be shopping on-the-go with multiple tabs and browsers open on his mobile device. He might do the browsing online and choose to buy in-store. Or, it could be otherwise – he might drop in your store to window shop, take your website address, and buy online.
8 Inspirational Videos to Kickstart Your Marketing Mindset This Year
*This article by Sarah Pritzker first appeared on Youtubetomp3shark.com What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing. That’s right. […]
Creating Video Content Just Got Easier With This Tool!
Content is ingested in various forms – the written word, pictures, sound/podcasts, and videos. And while you can’t choose one over the other in your marketing mix it is clearly important to understand what works really well. In this post I’m talking about video content.
Marketing AI And Its Impact On The Future Of Content
2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was […]
Why Publishing Content Every Day Won’t Get You Anywhere
Most of us start blogging and social media marketing with an unbeatable enthusiasm. So did I. Now, when I look back, I laugh at my downright stupid planning. Just because Google Panda loves fresh content doesn’t mean it’s a rule embedded in stone to publish one post every day. Same applies to social media posts. […]
