11 Things I’d Do to Build AI Search Visibility (If I Were Starting Today)
AI search has been around for a while now. And while everyone on the internet has been hyperventilating over what you can or cannot do to improve your visibility, I think it boils down to getting a few fundamentals right. So based on all the strategies we’ve set up for new websites and old (think, […]
Why Investors Are Asking About Your AI Visibility (And Why Founders Should Care)
For over 13 years, I have spent hours, days, weeks and months having to explain the importance of content marketing and SEO for startup growth. And while the landscape has changed exponentially owing to AI platforms, the one problem that does continue to demand the same answers (and hours), is the lack of a linear […]
13 Reasons the Pillar-Cluster Model Is the Best Way to Build Topical Authority (for SEO + LLM Visibility)
I’ve been playing this game for more than 13 years now. I do stand at the risk of sounding like a broken record, but I’m going to say this again – if you want to build search visibility, you need to learn how to implement the pillar-cluster model. While everyone is right now obsessing over […]
Hiring a Fractional CMO? 13 Things Founders Should Evaluate First
You have a product market fit. You’re now ready to scale your marketing but don’t have time to look into the strategy or operations full-time. So you do the next best thing everyone has been talking about – hire the best fractional CMO for your startup. But this is where most founders go wrong. Instead […]
15 Signs of Content Decay (and Why It Matters More Than Ever for Search & AI Visibility)
If I were your CMO or Head of Marketing, I wouldn’t start by asking: “How much new content can we publish this quarter?” I know a lot of you are going to hate me for this. But I’d ask something far more uncomfortable: “How much of what we’ve already published is actually working anymore?” Because […]
How to Use Customer Language to Improve Your SaaS Messaging for AI Search
Have you ever had a prospect come to you and say, “what do you mean by that” or “please help me understand this better”? Sorry to burst your bubble, but that isn’t an opportunity for you to go into a whole storyline of how good your SaaS product is. It is more likely one of […]
15 Tips to Create Content That Wins in AI Search (2026)
AI search has quietly changed the game of content marketing and SEO. Google’s AI Overviews, ChatGPT, Perplexity, Claude, and other AI systems are no longer just sending traffic to a website that ‘ranks’. They’re deciding who gets quoted, cited, and trusted. Which only goes to say that: In AI search, content wins when it is: […]
10 SEO Metrics You Can (and Cannot) Predict in the New Era of Search (2026)
SEO used to feel predictable. You ranked for keywords. Traffic followed. Conversions scaled. That mental model breaks the moment you zoom out and include what SEO actually means today – AI SEO, AEO, LLM SEO, GEO, answer engines, and generative search experiences where visibility does not always equal traffic. The real question is no longer […]
Shopify App Marketing Strategies To 10X Your Installs (2026)
Shopify is one of the fastest evolving eCommerce platforms in the digital landscape today. And I don’t just mean for brands that are able to take their products online. I am talking about the business opportunities it provides to products. Right from marketing automation to customer engagement, the Shopify app store gives every B2B offering […]
SaaS Content Repurposing Flywheel: How to Repurpose Content Without Repetition (2026)
I have worked with over 100 brands in B2B SaaS in my 13 years of experience. And I can tell you one thing that just doesn’t seem to go away – the constant pressure to ‘create more content’. But now that AI tools are making content production easier, the real challenge is no longer the […]
