The SaaS Content Repurposing Flywheel: How to Repurpose Without Repetition
I have worked with over 100 brands in B2B SaaS in my 13 years of experience. And I can tell you one thing that just doesn’t seem to go away – the constant pressure to ‘create more content’. But now that AI tools are making content production easier, the real challenge is no longer the […]
How to Find Your Content Angle in Competitive Markets
Most companies don’t have a content problem. They have a ‘my content is not performing’ problem. And I get it. We’re all pressed for time and when the competition is high, we just want to hit publish as frequently as possible. So our processes are optimized for speed – we research keywords, build briefs and […]
How to Turn Customer Pain Points Into High-performing Content for B2B SaaS
The biggest problem with B2B SaaS content is that it completely misses the one crucial point – your buyer isn’t searching for content, they’re looking for solutions. Or let’s just say, relief. And your content is meant to lead them to it. In this post, I’m going to tell you how to turn customer pain […]
Why Most SaaS Blogs Fail to Convert (and How to Fix Them)
If you have a SaaS company, I’m pretty sure you have a blog too. And let’s be honest, I get it. As a marketer, I do agree one of the best ways to share what your product is capable of is through SaaS blogs. But despite the potential of SaaS blogs, why is it that […]
Shopify App Marketing Strategies To 10X Your Installs (2025)
Shopify is one of the fastest evolving eCommerce platforms in the digital landscape today. And I don’t just mean for brands that are able to take their products online. I am talking about the business opportunities it provides to products. Right from marketing automation to customer engagement, the Shopify app store gives every B2B offering […]
A Quick Guide to AIDA Content Marketing (Tips + Examples)
“I see it, I like it, I want it, I got it” – are they the lyrics to a popular Ariana Grande song or the secret to creating a good content marketing strategy? It’s both! If you’re a marketer who’s been in the game for a while, you’ve undoubtedly heard of the AIDA marketing model. […]
Shopify App Marketing: How to Use Content Marketing to Get More Installs
Content marketing has become the gold standard for any SaaS marketing strategy. It builds brand authority, helps you connect with your target audience, and drives results throughout the customer’s journey. High-quality content marketing can generate a whopping ROI of 448% for SaaS brands. Content marketing has become an integral part of growth strategy in SaaS […]
Everything You Need to Know About B2B SaaS Content Design (2023)
Find out what content design is and why it plays a vital role in content marketing. Let’s be honest: you can spend hours or days creating and optimizing the best content piece for your audience. However, if your design is subpar and doesn’t complement what you create, your users will most likely click away, and […]
What is Jenga Storytelling and How to Use It in Content Marketing for B2B
Can you use in the logic of jenga in content marketing for B2B? Let’s see. “Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin If you have ever listened to a TED Talk presentation, you must have observed that the speaker always uses real-life experiences […]
What is a Content Mind Map and How it Helps with Content Marketing?
Learn how a content mind map can revamp your brand’s content marketing strategy. Creating quality content for marketing consistently is not easy. Be it for social media, the company blog, website, email newsletter, podcast or absolutely any other platform or format you’re experimenting with, creating content that is engaging and still adds value to your […]
