I like to share posts that help build brands, but what I love doing is sharing posts that help keep those brands motivated to work towards growing – be it an individual or a startup. While I was looking for some inspiration to share, Shane shared his recent post with me and I couldn’t help but share it with you!
Yep – that’s right!
Take a step back and ask yourself if everything you know about content marketing is correct. Why, you ask? Because even though brands and marketing specialists are aware of the positives of content marketing, they are not tapping its full potential. Think again – are you?
As a startup marketer and consultant, I get the opportunity to work with some of the best concepts and ideas from across the world. Meeting teams with different backgrounds and definitely different thought processes for developing their products, leaves me excited to learn more.
So here I am, sharing a little about the one app that I truly believe is what you have been looking for.
Whether you’re establishing your personal brand or starting a business of your own, the number one advice you will hear is that you must use ‘social media’ to grow faster. And I’m not going to say that you shouldn’t follow this little advice!
In this article, I am going to share why and how your small business should get started with social media.
What’s the first thing you do when you meet someone new or want to know more about him? You simply go Google their name and check out the links of their digital profiles – if they have a website, even better!
Now imagining this person was you, what’s the first thing you’d want a curious person to see? What would you want them to perceive you as? Or are your social media channels and the rants you have been posting till date something that you want to be instantly judged for?
Being a marketer is not easy – especially when you’re handling accounts for various startups across different industries. You don’t just have multiple profiles to remain consistent at, but you’re also constantly struggling to find the right kind of content to share on them. Even though you know exactly what you want to share, you can never find the content on time and having to follow through what competitors are doing, is even more challenging.
But having some Chrome extensions at hand can really help you manage time well. Here are some I swear by.
A great blog is made of two things primarily – insightful content and of course, great images. Imagine having to read words after words without a break; wouldn’t it remind you that history book you dreaded all through school? It would to me!
For me, having great images is as important as creating content that will add value to my audience. That’s why when I started off my own blog, I quickly created a folder to save all the pictures I came across as relevant and made a ‘picture bucket’. Here’s where I found some amazing FREE stock images from and you could too.
If you have been following my blog (rather, the two posts I made in the last one month), you would know how even setting a routine for myself made me miss being consistent at it. Over the last two weeks of not being able to blog on my site, I realised one thing – it’s okay.
Why is it okay? Well, because I didn’t spend the two weeks not doing anything. In fact, I had so much work to do that I couldn’t fit in time to blog – yes, my days started early and ended late, and I have been running from pillar to post to get things done. That’s how startups are. You need to overwork, re-strategise and sometimes re-organise everything! That’s what Mondays are for.
When you start blogging, you want to make the most of each content piece you publish. Be it a small 500 word write up or something that goes in thousands, you want to make sure that it gets your blog the attention you think it deserves and of course a few social shares never hurt!
Trying to implement the same things that I recommend to those websites I work with, this weekend I spent some time looking for tools and plugins that would further enhance my blog. And maybe help me convert the website visitors that I was drawing in with so much effort – even if it was a micro conversion that could add to my end goals later. To start with, here are the first 5 blogging tools you need today.
In my very first post, I shared exactly why I started a blog and why I think you should too. But it isn’t as simple as purchasing a domain and publishing a few content pieces every now and then. If you really want it to work for you, you need to remain consistent at it.; a.k.a., you absolutely need to have a routine for your blog as well!
As I struggle to keep up with my own blog at times, here’s sharing a few tips that have helped me carve out some time from my absolutely horrendous schedule through the work week.
I'm just a techie with a thing for marketing and startups. Having worked with various concepts across different industries, I'm here to help people learn how to market their products, services and even themselves - after all, your own brand is what will get you the moolah!