How to Select the Perfect Image for Your Blog Post
When I started off with content writing, I used to believe that great copy is all it takes for a piece to get maximum readers. But as I started writing more and more, it dawned upon me that if it wasn’t for the images that all the people I followed, used in their blogs, I […]
Content Marketing Myths That Make You Sound Stupid (And Lose Customers)
I have learnt a lot on the go and the one thing I can say about content marketing, is that no one completely understands what it is all about. Most of us are just trying to keep up with the trends and trying different ways to approach the marketing tactic effectively. While some of us […]
B2B Content Marketing Really Doesn’t Need To Be Boring
There is literally no way you can do without content marketing. The consumer wants to be educated before being sold to. Especially when comes to B2B! That is why B2B content marketing is a challenge for many businesses today. They don’t just struggle to put together a plan, but also streamline what works the best […]
Is Your Content Marketing Strategy Dying?
If you don’t know it already, content is ruling the marketing landscape. There are 91% of B2B marketers and 86% of B2C marketers that believe content marketing is what their business needs to grow. Simply put, just about every business out there is investing heavily in creating and executing a content marketing strategy. Content marketing […]
The Startup Marketing Checklist – 8 Steps For Scaling A Business
The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one. According to a StartupGenom survey, 74% of businesses crash and burn while scaling because […]
5 Ways Big Data Is Impacting Marketing Operations
The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals. In fact, the heart of business success lies in […]
Your Content Marketing Is F**ked Up! But You Can Improve It.
I have been in the digital marketing profession for more than five years and the one thing that I have noticed is that just about every person out there is hell-bent on taking a similar approach to content marketing. Yes – I am a marketer and I am saying this. Whether it a B2B business […]
Everything You Know About Content Marketing Is Wrong!
Yep – that’s right! Take a step back and ask yourself if everything you know about content marketing is correct. Why, you ask? Because even though brands and marketing specialists are aware of the positives of content marketing, they are not tapping its full potential. Think again – are you?
Amazing Sites You Can Find FREE Images For Your Blog On (Updated 2018)
A great blog is made of two things primarily – insightful content and of course, great images. Imagine having to read words after words without a break; wouldn’t it remind you that history book you dreaded all through school? It would to me! For me, having great images is as important as creating content that […]
Yes, Blogging Does Need A Routine!
In my very first post, I shared exactly why I started a blog and why I think you should too. But it isn’t as simple as purchasing a domain and publishing a few content pieces every now and then. If you really want it to work for you, you need to remain consistent at it.; […]
