Storytelling is Great. Until You Start Boring Your Customers!

Content marketing. Storytelling. You can’t do one without the other today. Irrespective of the industry you’re in, your target audience no longer wants to hear narcissist pitches about how good you, your products and your services are. Gone are the times when boasting about yourself made others believe you had something valuable to offer. Gone […]
How to Select the Perfect Image for Your Blog Post

When I started off with content writing, I used to believe that great copy is all it takes for a piece to get maximum readers. But as I started writing more and more, it dawned upon me that if it wasn’t for the images that all the people I followed, used in their blogs, I […]
Why I Started My Own Blog And You Should Too!

Working in a competitive field, I have come to terms with only one thing – you take a break, you lose; you don’t push yourself out of your comfort zone, you lose; you don’t keep up with what’s trending in your industry, you lose. Basically, the chances of losing are way too much than winning. […]