5 Ways Big Data Is Impacting Marketing Operations
The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals. In fact, the heart of business success lies in […]
Why Your Small Business Needs A Logo: A DesignEvo Review
What is a logo? It is a combination of visual imagery and text that represents the name of your company and the nature of your business. A strong logo emanates a business image that stands for visibility and credibility. Would you do business with a company without a logo? Of course, not! Before anything else, […]
Deconstructing The Apple Product Launch Marketing Strategy – 7 Key Takeaways
Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was […]
Your Content Marketing Is F**ked Up! But You Can Improve It.
I have been in the digital marketing profession for more than five years and the one thing that I have noticed is that just about every person out there is hell-bent on taking a similar approach to content marketing. Yes – I am a marketer and I am saying this. Whether it a B2B business […]
Tips On Becoming The Marketing Expert You Always Wanted To Be
The meaning of the word “expert” in this day and age is so skewed and worn out that tagging it as a job title and charging people an exorbitant fee without adding any value to their careers has become a norm! Don’t you agree with me?
11 Qualities of the Super Successful People
I like to share posts that help build brands, but what I love doing is sharing posts that help keep those brands motivated to work towards growing – be it an individual or a startup. While I was looking for some inspiration to share, Shane shared his recent post with me and I couldn’t help […]
Everything You Know About Content Marketing Is Wrong!
Yep – that’s right! Take a step back and ask yourself if everything you know about content marketing is correct. Why, you ask? Because even though brands and marketing specialists are aware of the positives of content marketing, they are not tapping its full potential. Think again – are you?
Social Media For Small Business: Do You Even Need It?
Whether you’re establishing your personal brand or starting a business of your own, the number one advice you will hear is that you must use ‘social media’ to grow faster. And I’m not going to say that you shouldn’t follow this little advice! In this article, I am going to share why and how your […]
Personal Branding: Are You Creating The Right Brand For Yourself?
What’s the first thing you do when you meet someone new or want to know more about him? You simply go Google their name and check out the links of their digital profiles – if they have a website, even better! Now imagining this person was you, what’s the first thing you’d want a curious […]
10 Must Have Chrome Extensions For Marketers And Bloggers
Being a marketer is not easy – especially when you’re handling accounts for various startups across different industries. You don’t just have multiple profiles to remain consistent at, but you’re also constantly struggling to find the right kind of content to share on them. Even though you know exactly what you want to share, you […]
