Google Helpful Content Update and What It Means for Your Content Marketing Strategy
Learn how the Google Helpful Content Update impacts your B2B content marketing strategy. Google dominates the global search engine market, with around 83% of the market share as of July 2022. Google rolls out algorithm updates now and then, aiming to modify the results pages to serve users in a better way. And every core […]
Complete Guide to Implementing the Content Marketing Growth Framework
Learn all about the content marketing growth framework. As the world of B2B content marketing grows, so too does the number of businesses that are trying to make it work. In fact, according to a recent survey by Content Marketing Institute, more than 60% of all B2B companies say they use content marketing as a […]
How to Create a Winning Content Marketing Strategy using GA4 and BI Tools
Learn all about creating a content marketing strategy using GA4 BI tools. We live in a world that’s developing dynamically and is constantly driven by data. Everything is changing rapidly – be it users’ behavior, data requirements, business needs, and how they work with data. That’s why there are constant updates to old services and […]
How To Create Content That Both Search Engines and Humans Love
Learn how to create good content that engages your target audience and wins on the search engine. Creating quality content is a significant aspect of a successful marketing strategy; it requires thorough planning and research. This includes looking into who your target audience is, but also how they look for information on the internet. With […]
Everything You Need to Know About Content Repurposing for B2B Marketing
Learn everything about content repurposing for better marketing. According to a report, B2B marketers spend an average of 33 hours a week creating new content. Conceptualizing, researching, developing, reviewing, editing, publishing and optimizing – so much goes into producing B2B content – and not to forget, distribution and syndication. Content creation is a tedious, complex, […]
Why Creating Original Content Must Be a Part of Your Marketing Strategy
Learn more about the importance of original content in marketing. In today’s world, most brands leverage the power of content in spreading the word to create recognition for their brands. Any forward-thinking marketing professional will tell you that content marketing is the way to build brand awareness and nurture solid and long-lasting connections with your […]
When Does Your B2B SaaS Startup Need to Invest in Content Marketing?
Don’t know when to get started with content marketing? Let’s talk about the right time to invest in content marketing. Content Marketing WORKS! Here’s a few excessive statistics to support that statement: 4.4 million new blog posts are published everyday! WordPress alone hosts 77 million new blog posts every month. And here is the biggest […]
Why Content Marketing Is a Must-have for Your B2B SaaS Startup
The startup boom is a real thing! Despite the downturn predictions after the pandemic, 2021 saw a record breaking 1.4 Million new business applications, which is 400K more than 2020! Especially the SaaS B2B startup space is exploding. But what triggered this humongous entrepreneurial effort across the globe? The good ole’ saying “Necessity is the […]
11 Expert Copywriting Tips To Create Blog Posts And Essays That Unlock Ridiculous Results
Copywriting tips that actually work. Copywriting is hard. While only a true writer would be able to relate with that statement in its entirety, as a marketer, you would agree that writing copy that is delightful, creates impact, and trumps your competition is not really a cakewalk of any sort whatsoever. It takes time, effort, […]
Storytelling On Instagram: 9 Effective Ways To Use Storytelling To Capture Your Audience
You only have 24 hours until your Instagram Story disappears. That’s exactly why you need to make it count. And that’s exactly where storytelling on Instagram comes in. Luckily, there are many ways to do it. You can upload a photo from your gallery or add some stickers and effects to step up your IG […]
