If you look around carefully enough, there is literally a product for everything. I mean, I just came across a milk-as-a-service product and if you call that a boring idea, you’re probably missing out on something already. That’s when it got me thinking that even in the SaaS scenario, there is a product out there that addresses practically service need you may have. But what makes them all not work? SaaS product marketing.
When content marketing stormed into the digital space, it became all about the customers. Something that started off as just a mere way to explain product features and services better, became a medium to connect with consumers. The connect led to interactions and soon content marketing became all about the consumer conversations you could trigger. Simply put, content led to what we call conversational marketing today and here’s why it matters if you’re on the growth track.