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Marketing AI And Its Impact On The Future Of Content

2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was a tremendous leap in using Marketing AI – especially in content.

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Why Publishing Content Every Day Won’t Get You Anywhere

Most of us start blogging and social media marketing with an unbeatable enthusiasm. So did I. Now, when I look back, I laugh at my downright stupid planning. Just because Google Panda loves fresh content doesn’t mean it’s a rule embedded in stone to publish one post every day. Same applies to social media posts. You don’t need to be extremely strict about publishing multiple posts daily. Unless it is a news portal that you need to update with the latest content you can opt out of this practice safely.

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The Why and How of Creating Customer Centric Content

You might have read about the importance of having a content strategy in place, for the success of your business. That’s because the content is at the core of whatever you plan to achieve. If your ‘long-term’ goal, for example, is to become a thought leader in the XYZ industry, you need to create a strong content game plan for the same. Need to win at the organic game? Again, you’ll need to put create a solid content plan with all your keywords and competitor research in place.

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