Entrepreneurship

The Startup Marketing Checklist – 8 Steps For Scaling A Business

By on December 20, 2017
logojoy-review-startup-marketing

The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one.

According to a StartupGenom survey, 74% of businesses crash and burn while scaling because they don’t get their basics right. 29% of startups run out of cash even before they are fully established. 72% of small businesses say their main focus is increasing revenue.

If you run a startup, you will agree that setting proper goals is necessary for anyone who is serious about scaling his business. I also run a digital startup, so I understand that expansion is no joke and takes ample time and efforts.

Luckily, here are marketing strategies that worth leveraging to scale your business.

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Blogging | Entrepreneurship | Productivity

Productivity Hacks: Mondays Are For Re-Organising

By on March 6, 2017
monday productivity hacks

If you have been following my blog (rather, the two posts I made in the last one month), you would know how even setting a routine for myself made me miss being consistent at it. Over the last two weeks of not being able to blog on my site, I realised one thing – it’s okay.

Why is it okay? Well, because I didn’t spend the two weeks not doing anything. In fact, I had so much work to do that I couldn’t fit in time to blog – yes, my days started early and ended late, and I have been running from pillar to post to get things done. That’s how startups are. You need to overwork, re-strategise and sometimes re-organise everything! That’s what Mondays are for.

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