Making SaaS Product Marketing Work Well (Hint: It’s a lot of content)

If you look around carefully enough, there is literally a product for everything. I mean, I just came across a milk-as-a-service product and if you call that a boring idea, you’re probably missing out on something already. That’s when it got me thinking that even in the SaaS scenario, there is a product out there that addresses practically service need you may have. But what makes them all not work? SaaS product marketing.

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Deconstructing The Apple Product Launch Marketing Strategy – 7 Key Takeaways

Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! 

The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was three years ago during the launch of iPhone 6 – after which the sales somewhat plummeted to unexpected lows.

Naturally, this year a tectonic shift in the electronics industry was anticipated by tech experts and Apple aficionados because well, Apple.

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