Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was three years ago during the launch of iPhone 6 – after which the sales somewhat plummeted to unexpected lows. Naturally, this year a tectonic shift in the electronics industry was anticipated by tech experts and Apple aficionados because well, Apple.