Entrepreneurship

The Startup Marketing Checklist – 8 Steps For Scaling A Business

By on December 20, 2017
logojoy-review-startup-marketing

The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one.

According to a StartupGenom survey, 74% of businesses crash and burn while scaling because they don’t get their basics right. 29% of startups run out of cash even before they are fully established. 72% of small businesses say their main focus is increasing revenue.

If you run a startup, you will agree that setting proper goals is necessary for anyone who is serious about scaling his business. I also run a digital startup, so I understand that expansion is no joke and takes ample time and efforts.

Luckily, here are marketing strategies that worth leveraging to scale your business.

Continue Reading

Growth Hacking

5 Ways Big Data Is Impacting Marketing Operations

By on November 8, 2017
big data for marketing operations

The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals.

In fact, the heart of business success lies in its marketing. You will be surprised to know that 57 percent of salespersons believe buyers are less dependent on them to make a purchase. Why? Because buyers have come to be well-informed through consistent marketing initiatives by organizations.

Continue Reading

Content Marketing

Your Content Marketing Is F**ked Up! But You Can Improve It.

By on September 14, 2017
improve your content marketing

I have been in the digital marketing profession for more than five years and the one thing that I have noticed is that just about every person out there is hell-bent on taking a similar approach to content marketing.

Yes – I am a marketer and I am saying this. Whether it a B2B business or a B2C agency, an individual marketing consultant, or a mere writer – everyone is doing the same ol’ stuff in the name of differentiation and variety!

Continue Reading

Branding

Personal Branding: Are You Creating The Right Brand For Yourself?

By on April 15, 2017
personal branding

What’s the first thing you do when you meet someone new or want to know more about him? You simply go Google their name and check out the links of their digital profiles – if they have a website, even better!

Now imagining this person was you, what’s the first thing you’d want a curious person to see? What would you want them to perceive you as? Or are your social media channels and the rants you have been posting till date something that you want to be instantly judged for?

Continue Reading