What is a logo? It is a combination of visual imagery and text that represents the name of your company and the nature of your business. A strong logo emanates a business image that stands for visibility and credibility. Would you do business with a company without a logo? Of course, not! Before anything else, you’d have serious concerns about the work it does and its reliability in the industry. Having a poorly-designed logo or no logo at all means you don’t take your business seriously.