Why Conversational Marketing Is The Next Step For Your Content

When content marketing stormed into the digital space, it became all about the customers. Something that started off as just a mere way to explain product features and services better, became a medium to connect with consumers. The connect led to interactions and soon content marketing became all about the consumer conversations you could trigger. Simply put, content led to what we call conversational marketing today and here’s why it matters if you’re on the growth track.

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