The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals. In fact, the heart of business success lies in its marketing. You will be surprised to know that 57 percent of salespersons believe buyers are less dependent on them to make a purchase. Why? Because buyers have come to be well-informed through consistent marketing initiatives by organizations.