content marketing

The Future Of Content Marketing Lies In Distribution And Syndication

Quality content might win you the much-coveted title of a thought leader and a ‘sweet’ rank on Google’s first page. However, it doesn’t guarantee conversions. You can research deep on a topic, use tons of examples, and provide interesting use cases, for your product’s eBook. However, if it’s just sitting pretty on your ‘website blog’ …

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Enterprise Content Marketing Is A Different Ball Game Altogether

You have heard this a thousand times already, but content marketing is riding the high wave and will continue to do so for as long as the consumer market wants to make informed purchases – instead of ones they just end up making for keeping up with trends. But having worked in the B2B industry …

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Why Content Marketing Needs To Ensure Brand Safety

You’ve probably heard a lot about brand safety this year. With bigger brands like Adidas, The Guardian and others taking extreme steps like pulling out their ad campaigns from YouTube in order to protect their brand image, the tactic seems to be taking the center stage. Here’s why it needs to be as important in …

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Why Conversational Marketing Is The Next Step For Your Content

When content marketing stormed into the digital space, it became all about the customers. Something that started off as just a mere way to explain product features and services better, became a medium to connect with consumers. The connect led to interactions and soon content marketing became all about the consumer conversations you could trigger. …

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The Ultimate List Of Content Marketing Tools You Absolutely Need

Businesses that invest in content marketing, generate 69% more leads than those that don’t. But setting up a content marketing strategy, running your content engine and optimizing for growth, requires a lot of consistent effort. Having struggled to do it all manually, I started exploring and testing different tools to complete certain tasks – right …

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Why B2B Content Marketing For Startups Is An A+ Investment

The B2B startup space is evolving and if I may use the word, literally exploding with technologies like machine learning and artificial intelligence coming into play. Bravo on the job, but what about making your customers feel the need to use this technology and telling them how you have been building something better? That’s where content …

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Announcing Our Very Own Content Marketing Podcast!

A little news for everyone that’s been following my posts, my work and been having endless conversations with me over the years. It’s time we take our brainstorming sessions online with an content marketing podcast! For all those who have known me or have previously worked with me, know that I love a great conversation …

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