Entrepreneurship

The Startup Marketing Checklist – 8 Steps For Scaling A Business

By on December 20, 2017
logojoy-review-startup-marketing

The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one.

According to a StartupGenom survey, 74% of businesses crash and burn while scaling because they don’t get their basics right. 29% of startups run out of cash even before they are fully established. 72% of small businesses say their main focus is increasing revenue.

If you run a startup, you will agree that setting proper goals is necessary for anyone who is serious about scaling his business. I also run a digital startup, so I understand that expansion is no joke and takes ample time and efforts.

Luckily, here are marketing strategies that worth leveraging to scale your business.

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Growth Hacking

5 Ways Big Data Is Impacting Marketing Operations

By on November 8, 2017
big data for marketing operations

The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals.

In fact, the heart of business success lies in its marketing. You will be surprised to know that 57 percent of salespersons believe buyers are less dependent on them to make a purchase. Why? Because buyers have come to be well-informed through consistent marketing initiatives by organizations.

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Content Marketing

Your Content Marketing Is F**ked Up! But You Can Improve It.

By on September 14, 2017
improve your content marketing

I have been in the digital marketing profession for more than five years and the one thing that I have noticed is that just about every person out there is hell-bent on taking a similar approach to content marketing.

Yes – I am a marketer and I am saying this. Whether it a B2B business or a B2C agency, an individual marketing consultant, or a mere writer – everyone is doing the same ol’ stuff in the name of differentiation and variety!

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Blogging

6 Amazing Sites You Can Find FREE Images For Your Blog On

By on March 13, 2017
free images for the blog

A great blog is made of two things primarily – insightful content and of course, great images. Imagine having to read words after words without a break; wouldn’t it remind you that history book you dreaded all through school? It would to me!

For me, having great images is as important as creating content that will add value to my audience. That’s why when I started off my own blog, I quickly created a folder to save all the pictures I came across as relevant and made a ‘picture bucket’. Here’s where I found some amazing FREE stock images from and you could too.

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Blogging

Yes, Blogging Does Need A Routine!

By on February 11, 2017
blogging tips - routine

In my very first post, I shared exactly why I started a blog and why I think you should too. But it isn’t as simple as purchasing a domain and publishing a few content pieces every now and then. If you really want it to work for you, you need to remain consistent at it.; a.k.a., you absolutely need to have a routine for your blog as well!

As I struggle to keep up with my own blog at times, here’s sharing a few tips that have helped me carve out some time from my absolutely horrendous schedule through the work week.

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