Entrepreneurship

The Startup Marketing Checklist – 8 Steps For Scaling A Business

By on December 20, 2017
logojoy-review-startup-marketing

The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one.

According to a StartupGenom survey, 74% of businesses crash and burn while scaling because they don’t get their basics right. 29% of startups run out of cash even before they are fully established. 72% of small businesses say their main focus is increasing revenue.

If you run a startup, you will agree that setting proper goals is necessary for anyone who is serious about scaling his business. I also run a digital startup, so I understand that expansion is no joke and takes ample time and efforts.

Luckily, here are marketing strategies that worth leveraging to scale your business.

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Branding

Personal Branding: Are You Creating The Right Brand For Yourself?

By on April 15, 2017
personal branding

What’s the first thing you do when you meet someone new or want to know more about him? You simply go Google their name and check out the links of their digital profiles – if they have a website, even better!

Now imagining this person was you, what’s the first thing you’d want a curious person to see? What would you want them to perceive you as? Or are your social media channels and the rants you have been posting till date something that you want to be instantly judged for?

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Blogging | Branding | Entrepreneurship

Why I Started My Own Blog And You Should Too!

By on February 5, 2017
personal blogging

Working in a competitive field, I have come to terms with only one thing – you take a break, you lose; you don’t push yourself out of your comfort zone, you lose; you don’t keep up with what’s trending in your industry, you lose. Basically, the chances of losing are way too much than winning.

One wrong step and everything you have worked so hard for, is lost! That’s where blogging for self comes in.

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