Is It Time For Indian eCommerce Businesses To Shine Bright in 2018?

The eCommerce craze started in India way back in 2004 when eBay launched its operations in the country. Then followed Flipkart and Myntra in 2007, who with dedication and unique payment models started to win the trust of the not-so tech savvy Indian consumers.

From then onward, every Tom, Dick and Harry ventured into the online industry with a hope to offering “something unique” to their consumer base. But did they ever thought to driving profits? Of course, they did. But it didn’t seem like that.

(more…)

Continue Reading

Deconstructing The Apple Product Launch Marketing Strategy – 7 Key Takeaways

Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! 

The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was three years ago during the launch of iPhone 6 – after which the sales somewhat plummeted to unexpected lows.

Naturally, this year a tectonic shift in the electronics industry was anticipated by tech experts and Apple aficionados because well, Apple.

(more…)

Continue Reading