The biggest concern for a startup is to scale and to scale fast. But with the increasing competition, dynamic market conditions and overwhelming need to balance work and family often hampers the vision of the entrepreneur in ways more than one.
According to a StartupGenom survey, 74% of businesses crash and burn while scaling because they don’t get their basics right. 29% of startups run out of cash even before they are fully established. 72% of small businesses say their main focus is increasing revenue.
If you run a startup, you will agree that setting proper goals is necessary for anyone who is serious about scaling his business. I also run a digital startup, so I understand that expansion is no joke and takes ample time and efforts.
Luckily, here are marketing strategies that worth leveraging to scale your business.