Growth Hacking

5 Ways Big Data Is Impacting Marketing Operations

By on November 8, 2017
big data for marketing operations

The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals.

In fact, the heart of business success lies in its marketing. You will be surprised to know that 57 percent of salespersons believe buyers are less dependent on them to make a purchase. Why? Because buyers have come to be well-informed through consistent marketing initiatives by organizations.

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Content Marketing | Digital Marketing | Growth Hacking | Marketing | Social Media Marketing

Deconstructing The Apple Product Launch Marketing Strategy – 7 Key Takeaways

By on September 26, 2017
apple product launch marketing tips for startups

Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! 

The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was three years ago during the launch of iPhone 6 – after which the sales somewhat plummeted to unexpected lows.

Naturally, this year a tectonic shift in the electronics industry was anticipated by tech experts and Apple aficionados because well, Apple.

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