*This article by Sarah Pritzker first appeared on Youtubetomp3shark.com What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the…
2017 saw National Geographic launching ‘Genius’, which was the channel’s very first drama series. Based on the life of Albert Einstein the series quickly won a huge fan following. To keep audience interest alive and kicking, the channel decided to come up with a chatbot that allowed fans to chat with Einstein. The step was a tremendous leap in using Marketing AI – especially in content.
Think about your marketing. You probably wish you had unlimited resources so that you could devote more time to its planning and execution. Because the thing about marketing is—there’s always more that could be done. There are more ways to connect with current and potential customers, and more ways to extend your reach not just in your immediate community, but across the globe.