Everything Else

Team Building Activities: How To Keep Your Remote Teams Together

By on December 14, 2017
team-building-tips

Distributed teams are pretty common for brands who want to work with the best of talent from across the world. While this of course leads to success for most, there are those that lose out on reaching the top of the list due to one single problem – lack of ‘team spirit’.

The truth is, if the employees are able to break the ice among each other, it obviously becomes easy to brainstorm, cooperate and deliver timely results. Which organization wouldn’t want its employees to be happy and satisfied at work?

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Content Marketing | Digital Marketing | eCommerce | Email Marketing | Marketing

Chatbots vs Email Marketing: It’s Not Really A Competition

By on December 6, 2017
facebook messenger marketing chatbots

Chatbots are the talk of the town and email has been a go-to channel for marketing since ages. But when there are already multiple marketing channels available to a typical business, how does one choose between the two? Here’s taking a look at why we think you need to engage your consumers beyond the typical email.

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Digital Marketing | eCommerce

Is It Time For Indian eCommerce Businesses To Shine Bright in 2018?

By on November 20, 2017
Indian ecommerce

The eCommerce craze started in India way back in 2004 when eBay launched its operations in the country. Then followed Flipkart and Myntra in 2007, who with dedication and unique payment models started to win the trust of the not-so tech savvy Indian consumers.

From then onward, every Tom, Dick and Harry ventured into the online industry with a hope to offering “something unique” to their consumer base. But did they ever thought to driving profits? Of course, they did. But it didn’t seem like that.

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Growth Hacking

5 Ways Big Data Is Impacting Marketing Operations

By on November 8, 2017
big data for marketing operations

The term “marketing” has significantly evolved from being restricted to just offline PR and advertising activities. It now encompasses digital initiatives such as content, SEO, social media and more. This function has become a serious contributor to an organization’s revenue in support of its annual goals.

In fact, the heart of business success lies in its marketing. You will be surprised to know that 57 percent of salespersons believe buyers are less dependent on them to make a purchase. Why? Because buyers have come to be well-informed through consistent marketing initiatives by organizations.

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Content Marketing | Digital Marketing | Growth Hacking | Marketing | Social Media Marketing

Deconstructing The Apple Product Launch Marketing Strategy – 7 Key Takeaways

By on September 26, 2017
apple product launch marketing tips for startups

Sit down with a cup of coffee and a cup cake. This one’s going to want you to take notes! 

The launch of iPhone X on September 12, 2017 is considered to be one of the most important events for Apple in a long, long time. The last time the tech giant made waves was three years ago during the launch of iPhone 6 – after which the sales somewhat plummeted to unexpected lows.

Naturally, this year a tectonic shift in the electronics industry was anticipated by tech experts and Apple aficionados because well, Apple.

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Content Marketing

Your Content Marketing Is F**ked Up! But You Can Improve It.

By on September 14, 2017
improve your content marketing

I have been in the digital marketing profession for more than five years and the one thing that I have noticed is that just about every person out there is hell-bent on taking a similar approach to content marketing.

Yes – I am a marketer and I am saying this. Whether it a B2B business or a B2C agency, an individual marketing consultant, or a mere writer – everyone is doing the same ol’ stuff in the name of differentiation and variety!

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